Cookie Policy

This Cookie Policy explains how PotionX World Private Limited (“Potion,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website www.idrinkpotion.com (the “Website”). This policy is designed to help you understand what cookies are, why we use them, and how you can manage your preferences.

This Cookie Policy should be read in conjunction with our Privacy Policy. By continuing to use our website, you consent to the use of cookies as described in this policy, in accordance with the Digital Personal Data Protection Act, 2023 (DPDPA) and the Information Technology Act, 2000 of India.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners. Cookies can be “session cookies” (which are deleted when you close your browser) or “persistent cookies” (which remain on your device until they expire or you delete them).

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the basic functioning of our website. They enable core features such as page navigation, secure access to your account, and adding items to your shopping cart. Without these cookies, the Website cannot function properly. These cookies do not collect any personally identifiable information for marketing purposes.

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent on the site, bounce rates, and traffic sources. We use tools such as Google Analytics to gather this data. The information collected is aggregated and anonymised, meaning it cannot be used to identify you personally. These cookies help us improve the performance and content of our Website.

2.3 Functionality Cookies

These cookies allow our Website to remember choices you have made, such as your preferred language, region, or display settings. They enhance your browsing experience by providing personalised features without requiring you to re-enter preferences each time you visit.

2.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may be placed by us or by third-party advertising partners such as Meta (Facebook/Instagram) Pixel or Google Ads. These cookies track your browsing activity across websites to build a profile of your interests and show you relevant Potion advertisements on other platforms. They also help us measure the effectiveness of our advertising campaigns.

3. Third-Party Cookies

Some cookies on our Website are placed by third-party services that we use. These include:

Google Analytics: For website traffic analysis and user behaviour insights
Meta Pixel (Facebook/Instagram): For advertising measurement, retargeting, and audience building
Wix: Our Website is hosted on Wix, which may place its own operational cookies for site functionality and analytics
Payment Gateway Providers: Our payment partners may use cookies to process transactions securely

We do not control these third-party cookies. Please refer to the respective privacy and cookie policies of these providers for more information on how they use cookies.

4. How to Manage Cookies

You have the right to accept or reject cookies. You can manage your cookie preferences in the following ways:

4.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these options in the “Preferences,” “Privacy,” or “Security” section of your browser. You can choose to block all cookies, accept all cookies, or be notified when a cookie is being placed. Please note that disabling certain cookies may affect the functionality of our Website, and some features may not work as intended.

4.2 Opt-Out of Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

4.3 Opt-Out of Advertising Cookies

You can manage your advertising preferences through the settings of the respective platforms (e.g., Facebook Ad Preferences, Google Ad Settings). You may also visit the Network Advertising Initiative (NAI) at https://optout.networkadvertising.org or the Digital Advertising Alliance (DAA) at https://optout.aboutads.info to opt out of targeted advertising.

5. Consent

In accordance with the DPDPA, 2023, we obtain your explicit consent before placing non-essential cookies on your device. When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept or decline the use of cookies. You may withdraw your consent at any time by adjusting your cookie preferences through the cookie settings link on our Website or by clearing cookies from your browser.

Please note that withdrawing consent for certain cookies may affect your experience on our Website, including the ability to use certain features, remember your preferences, or receive personalised content.

6. Data Collected Through Cookies

The data collected through cookies may include your IP address, browser type, device information, pages visited, referral sources, and interaction patterns. This data is used in accordance with our Privacy Policy and is not used to personally identify you unless combined with other personal data you have provided to us (such as through account registration or placing an order).

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. Any updates will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Email: hi@idrinkpotion.com

Phone: +91-9100325050

Website: www.idrinkpotion.com